Calling on the music industry to “put a plan for change in place … within the next 30 days,” more than 30 preeminent artist managers, attorneys, business managers, agents and other industry professionals have united as the Black Music Action Coalition (BMAC). The advocacy organization, working in alliance with #TheShowMustBePaused, pledges to not only advance racial justice in the music industry but also in society at large in keeping with the mission of Black Lives Matter.
“We are encouraged by recent efforts by Universal Music Group, Warner Music Group, Sony Music, Apple, YouTube, BMG and other industry participants,” the BMAC states in its open letter to the music industry. “However, we know that more needs to be done and we must do it together.”
Outlining its top priorities moving forward, the BMAC wants to meet with each company’s CEO, senior management and heads of their newly formed task forces to “mutually develop a plan to address the deeply rooted systemic racism in our industry” involving Black artists and executives. In addition, BMAC wants to have a voice in determining how funds supporting Black community organizations focusing on education, social justice, financial literacy, mental health and other initiatives are allocated and distributed “because so few companies in the music industry are run by Black people. It is essential that the funds are used to benefit the Black community that the music industry has relied upon for so much of its success.”
BMAC is guided by an advisory board that includes industry pioneers Clarence Avant and Quincy Jones along with Azoff Company chairman/CEO Irving Azoff and entertainment attorney Ron Sweeney.
“Many have come together in the past to address rampant racism in our business and society,” states Avant in a release announcing the coalition’s launch. “Never before, though, have I seen a moment when a cross-generational group of powerful Black artists, songwriters, producers, managers, agents and lawyers have come together in this way, working as one, with a common, unified voice to root out racism. There is power in that union, promise in their vision and hope that we can move meaningfully toward a more equal and just business and country. I’m inspired and glad to be part of it.”
A diverse slate of artists — many of whom are represented by BMAC’s founding members — has also endorsed the coalition’s open letter and its initiatives, including Miley Cyrus.
Sign the letter here!
Read the full article over at Billboard.com.